Verbal Identity

Words of Attraction

People judge your brand in milliseconds. They’re the ones calling the shots, and if they don’t like what they see, they’ll swipe left and look for their next match. Remember when you started dating? Maybe you still are. You probably thought, “Gosh, I need to look good. I need the perfect outfit, hair, and fragrance.” While appearances matter, a few rejections will quickly teach you that no one is looking for just a pretty face. Without a personality, it may be a while before anyone wants a serious relationship.

Contact Us

Our Services

Brand Foundation

  • Brand Name 
  • Brand Vision 
  • Brand Purpose 
  • Brand Manifesto
  • Brand Principles 
  • Slogans & Taglines
  • Mission Statement
  • Core Values / Brand Beliefs 
  • Origin / Brand Story + Promise
  • Brand Persona / Supporting Archetype

Voice & Language System

  • Naming System
  • Voice & Tone Guidelines
  • Copy Guidelines
  • Word Bank / Banned Words

Positioning & Value Messaging

  • USP & Value Proposition
  • Messaging Pillars
  • Differentiators
  • Objection Handling

Feature-To-Benefit Messaging

  • Features
  • Advantages
  • Benefits

Employer Brand Messaging

  • Culture Statement
  • Employee Value Proposition
  • Careers Page Copy
  • Hiring Messaging
  • Team Values

Proof & Credibility

  • Proof Points
  • Stats / Facts 
  • Locations / Capacity / Amenities
  • Guarantees / Policies
Two advertising creatives brainstorming ideas at a cluttered office table covered with sketches, notes, contact sheets, and campaign research.

Brand Voice

Magnetic Personality

Beautiful symphonies bring multiple musicians together, each fine-tuning their instrument to deliver an astonishing performance. Much like dating, you want to leave your audience thinking about you, how you made them feel, how you sounded, and how badly they want to see you again. Designing a strong verbal identity can make your brand as memorable as Beethoven’s Ninth Symphony and keep customers talking about you for years, and hopefully centuries, to come.

Talk to an Expert